![]() Though business decisions are often seen as purely logical, that’s far from the truth. Some easy ways to encourage action:ĪIDA model has been found to be highly effective since its inception in the late 19th century, as it serves to the emotions of prospects. If you have used the previous steps to prove your product can fulfill the prospect’s desires, this will lead them to engagement effectively. ![]() The final goal is to have the prospect become a consumer by immediately downloading material, joining a mailing list, buying your product, or any other active participation with your brand. Creating scarcity with countdown timers.Presenting your product as a solution to a specific problem.“One time only” or “last chance” offers.Personalization will help grow this connection. Creating an emotional connection to your product is important in making this step work. You have to make the prospect want or even need your offer. more attractive: “Save time and do more with our easy-to-use product!” Less interesting: “Our product can save you time” vs.more attractive: “Do you want to increase your conversions 4x without 4x more effort?” Less interesting: “Our tool raises conversions 4x” vs.Consider wording carefully say what you need to say to make an impression, such as: How you capture it is broad, so be creative and don’t be afraid to be bold. Using media, such as images and videos, can help capture and maintain interest.Įnticing interest is key to the next step’s success. Appeal to your potential clients personally, focusing on their needs, wants, and pain points. Once you have your prospects’ attention, you need to keep their interest. Words of urgency like now, important, or brand new.Personalization variables, such as prospect’s name, company, or geographical location.Test what strategy will best contribute to brand awareness and execute from there. For example, in email marketing, you can attract attention with the help of the subject line. If you can’t grab attention from the get-go, you certainly won’t achieve the end goal of turning your prospect into a consumer. Your email will be ignored, and there will be no next step, so you need to identify what can fix it. Identify what will garner the most attention and be noticed for maximum user interaction. Its initials stand for Attention, Interest, Desire, Action. AIDA model is considered as a guideline in copywriting to maximize interaction with the customer. It’s used in commercials, email marketing, website ads, etc. Keep networking and identify your target audience carefully.AIDA is a highly effective copywriting formula that focuses on the specific consumer, resulting in a more personal and individual approach to raise conversions. And believe me, your first 5000 connections decide how strong your network can be.Īnd the strength of these 5000 connections depends on how strong your content is.Ĭontent on LinkedIn is like a slow poison that engulfs the audience so strong that they start adding content to your Life. Now is the time when you share your resume against a JD with them and ask them for a strong referral.Īs you can see, AIDA doesn’t have to be a long, drawn-out process-this scenario only would’ve taken a few months.īut the same cognitive process takes place before every connection in your network. Action: She walks to the counter, purchases the dress, and leaves the store. They will have the desire to talk to you and look at your resume.Ĥ. These are the people who will send you connection request and will get connected with you. It fits her perfectly, she loves the way it looks, and she decides to buy it. Desire: The woman enters the store and tries on the dress. They will start corelating with your content and will be frequent visitors of your wallģ. Will read your LinkedIN summary and experience area. These people will have a close look at your profile. Interest: She walks up to the window to get a closer look and notices that the dress is currently on sale. She also realizes that she has just enough extra money in her pocket to buy it. The audience that likes and comments regularly on your post is your next target audience.Ģ. Lot of people view the post and few likes and comments on them. Similarly, when you write or share valuable content on LinkedIN you have views on it. Thanks to the display, the shop has her attention. Awareness: A woman is walking down the street and notices a beautiful dress on display in a shop window. Here’s an example of how the AIDA model could play out in a classic job hunt plan strategy for you.ġ. I link this with AIDA which certainly is a unique concept of online marketing but works very well for me when I apply this in a job search plan for my clients. I feel from building a LinkedIn profile till getting the right call from Network, this entire process has 4 main stages.
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